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Wednesday 16 October 2013

BOSS- Decent opening in initial show (multiplex), 1st Day Early trend






Akshay kumar’s Boss has taken decent opening in initial show in the multiplex where first show started at 8 am. The film has taken 35-40% opening across the country and it is very decent opening. The film has taken very decent opening in Gurgaon (40%), Delhi (35%) and Mumbai (30% +). 




Since, Boss is a single screen dominated film so it is sure that film will take more than 40% opening in first show on single screens and afterward it will improve by word of mouth. Film has good advance booking yesterday.


Though film has just finished first show in multiplex and it is not right time to say anything about film but we received some reviews which is mixed. Some websites and news channels are giving negative reviews as they did in past but it will not much affect film’s business. Only word of mouth will play key role to decide destiny of film. 

We are just waiting for word of mouth, specially, from mass area; as we receive, we’ll present it next to you. So please stay tune with us for update. We’ll come back in few hours with updates along with public response. 


Here, we bring various possibility of film for you:-



Strength of Film: Boss is set to release over 3000 to 3300 screens. Actual figure will get clear tomorrow. Since it is solo release so there is fair chance of great opening. It should lie between 20-25 crores if occupancy would be above 85-100%.


Budget: There is no official announcement regarding budget but suppose to be in the range of 55.60 crores including promotion, advertizing & marketing.



Satellite Rights: Not announced official but expected to be in the range of 37-40 crores depends on performance of film. It can increase or decrease according to box office performance.


PreRrelease Recovery: 44-50 crores recovered in the from of Satellite Right, Music and video rights.


Minimum Distributors Share: 55-66 crores from Home and Overseas to bring film in profitable zone.


Box office performance and Strength :-

Opening: Since, releasing on Bakrid ( Idu’l Zuha), holiday, it should be stupendous opening, at least in mass dominated centers. Of course, film has strength of touching 25 crores on First Day, but we think around 20 crores for nice opening. 



Opening Extended Weeken (5 days) at HBO:-

If positive – 75 + crores nett.

If mixed – 56-74.50 crores nett

If negative – Less than 50-55 crores


First Extended Week (9 days) at HBO:-

If positive 105 – 110 + crores

If mixed  80-104.50 crores

If negative – less than 75 crores.


Life time Collection at home box office (HBO):-

If positive – 140 + crores

If mixed 100-136 crores

If negative – 85-92 crores


Box office  Verdict – 

Blockbuster – 140 + crores

Super hit  - 120-139.50 crores

Simple Hit – 95-119.50 crores

Semi hit – 90-94.50 crores

Above average – 85-89.50 crores

Average – 80-94.50 crores

Below average – 75-79.50 crores

Flop – 74.50 crores

Disaster – Less than 60 crores


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