Boss 1st Week (9 days) Worldwide Collection

Boss completed first extended week with at least 16 crores less than expected figure. As you know film could not perform on expected mark despite positive word of mouth and finished first week around 50 crores. The film had good opening and performance in single screen was strong for first two days but suddenly after that film showed drop in single screens too.

It is beyond understanding, why film start to drop in mass belt despite positive public response? I tried to find out answer of this question and met many film goers and got surprising fact, instead of any complain they appreciated film and said it blockbuster; they put me in confusion? After a lot of consideration we reached at this point that since Akshay Kumar is doing lots of film in a year, at least 3 films in a year, so interest of audience decrease in him and they prefer to watch either new face or one whose comes only one time in a year and other reason is bad time of Akshay.

This is big reason of failure of film. Now let us talk about second Thursday business, film did similar business as on Wednesday and collect around 1.77 crores and bring total collection around 49.87 crores. Film has one more week to perform but it might show any improvement; film will finish 2nd week around 10 crores and lifetime around 60 crores.

We expect Akshay will do less film and returned with big hit in 2014. On 1st November it will shrunk on very limited screen owing to new release film Krrish 3.

Details:-

Day/Week	Collection
Wednesday	12.00 crores
Thursday	08.25 crores
Friday	06.10 crores.
Saturday	05.75 crores
Sunday	07.55 crores
Monday	03.00 crores
Tuesday	02.40 crores
Wednesday	02.15 crores
Thursday	01.77 crores
Domestic Collection	49.87 crores
Overseas Collection	10.66 crores
Worldwide Collection	60.53 crores