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Monday, 9 September 2013

Update - Satyagraha- 2nd Weekend Worldwide Business






SATYAGRAHA” had finished first week with decent figuer around 53.55 crores and expected to continue this pace on second weekend but film showed big fall on 2nd Friday and once appeared as if it lost grip over audience but film improved later and finish 2nd weekend around average figure; this figure is less than expectation but it lost big number of screens due to two new films released this Friday “Shudh Deshi Romance” and remake of Amitabh Bachcha’s super hit film “Zanjeer”.





Hence this figure is not decent. The film collected around 1.25, 1.70 and 2.25 crores on Friday, Saturday and Sunday and managed 5.20 crores on second weekend which brings total domestic collection around 59.05 crores and total worldwide collection around 73 crores. The film will finish 2nd week around 7.5-8 crores which should have around 15-18 crores.





The film recovered production cost (50 crores) and also received good response from lots of section of society but main problem is "interest of youth", right now, they are in fun mood and don't want to think about serious problem that's why, having good content, good reviews and good word of mouth could not bloom up what was expected; it happens often in India; niche based or social and political thriller film seldom get success. As we have seen in beginning of the year, "Special 26" got immense positive reviews and word of mouth but could not get super hit status.



As I told above, right now, youth, main audience of cinema, are in the fun mood, they wants to watch out film funny movie like "Chennai Express" or "Shudh Deshi Romance" where there is no need to apply mind and keep them away from their personal and social problem.






Collection of each day is given below, take a look:-

Week/Day
Collection
Friday (Opening)
11.21 crores
First week
53.85 crores
2nd Weekend
05.20 crores
Domestic Collection
59.05 crores
Overseas Collection
14.00 crores
Worldwide Collection
73.05 crores


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