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Thursday, 28 March 2013

Himmatwala: Preview, Prediction & Claim

BRIEF INFORMATION: Himmatwala is a romantic action Hindi film starrer Ajay Devgyn and  Tammana in lead role. The film is directed by Sajid Khan and co-produced by UTV Motion Pictures & Vashu Bhagnani. It is remake of 1983 blockbuster film Himmatwala starrer Jitendra and Shridevi as well as directed by K Raghavendra Rao.

This is a big budget film around 72 crores and going to release on 29th March 2013, just 4 day ago mega professional cricket event Indian Premier League as last year,  Sajid Khan directed and  Akshay Kumar starrer film “Housefull-2” was released. Film producer often scare to release films in cricket as all of us know that cricket is mega event in India and it affect all things.  

CLAIM: Lots of claim has been made by director Sajid Khan. He said, “if public will not clap on Ajay’s grand entry, I will refund public money.” Secondly, “Himmatwala will cross 100 crores mark” and “it will be highest grosser film of Ajay Devgyn’s career.”

This claim shows director Sajid Khan’s confidence who has directed three films so far and “Himmatwala” is his fourth venture. All three films with his best friend Akshay Kumar, all film got hit and super hit status. His success rate is 100% and we can say him, most successful director.

It is Sajid’s confidence about his product and style to make claim before release of each film, it may be marketing strategy as I told earlier but is sure that he has keen understanding of audience choice. Whatever claimed he made so far proved correct. So his current film will also get super hit status, we can hope.

Sajid Khan is great fan of 1970-80’s film and remake of “Himmatwala” shows his passion. He is going to let people know about 80’s life. People will see what life style of 80 was’. What was thinking of 80’s youth etc. 

SPECIALTY:- There is some surprise for audience which is not promoted, this is a special style and business strategy of Sajid Khan. He does not like to promote all alluring scene of film and it is very logical, if you will show all important scene of your film in promotional film, what audience will see in theater. How film will get positive word of mouth?

It is human nature that if one likes something, he/she spread it out among family, relatives, and friends as well as collogues. The key of success of any film is positive public response.

All time blockbuster films are great example of this. Most memorable film of Indian cinema is Gippy Sippy’s “Sholey”. Sholey had received poor critics review and started very slow in first week. Film experts thought that film got flop but after one week film received positive word of mouth and become biggest hit of Indian cinema.

So there should be something in film which allures people and he/she like to talk about it with others. If you remember, last few years’ successful film, most of them had earned negative review. So, Sajid has hide some special thing about film, like special appearance of lead actor of original Himmatwala” Jitendra. Besides this there is more surprise for you.

STAR:- Ajay Devgyn, Tammana Bhatia, Paresh Rawal, Mahesh Mangrekar, Adhyayan Suman. Sonakshi Sinha in a disco song.

Director:  Sajid Khan

Producer: Vashu Bhagnani & Siddharth Roy Kapur (UTV Motion picures)

Music: Sajid-Wajid

Release Date: 29th March, 2013

PREDICTION: There is great buzz and releasing over 3000 screens on non-holiday so it will take big opening around 13-17 crores. First weekenc should come around 45-50 crores, first week around 65-70 crores. Life time domestic in the range of120-130 crores, if word of mouth would be positive.

Opening day: 13-17 crores

1st Weekend: 45-50 crores

1st Week: 65-70 crores

Life time Domestic: 120-130 crores

Overseas: 20-25 crores

Total Worldwide Collection: 155 crores

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