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Tuesday, 17 December 2013

Dhoom 3 :- Prediction - Dhoom or Doom?





Dhoom 3 is one of the most awaited film of 2003 as well as last big film of the year. The film is starrer Amir Khan, Abhishek Bachchan, Katrina Kai Diana Panty and Uday Chopra. As you know it is schedule to release on 20th December, 2013, just four days after today. So, let see what is prospect; will Dhoom make dhoom on the box office or doom? Will it be able to thrash “Chennai Express or Krrish 3’s record?






These are big question and answer are in the womb of time and as far as prospect is concerned, it is wonderful. The film has make awesome buzz in the market and advance booking till today is awesome, in short advance booking is historic. Since Amir Khan is coming after one year duration so film will get great love of audience.  His last film “Talash had come last year in December which missed 100 crores mark by few crores but the way Doom 3 is getting response, especially among juvenile and youth, film can shatter all previous record.





POTENTIAL: As far as potential is concerned this film has great potential, if everything would be good, it can go beyond all limitation. May be, it registered as first 300 crores film. Biggest factor of film is Amir Khan who lives in the heart of most of audience whether it is his own fan followers or other superstars. Amir Khan is only super star in the film industry who is loved by all whether it is Shahrukh Khan, Salman Khan or Akshay Kumar’s fan follower. And it is strongest aspect of this film. Another strongest aspect of this film is its franchise and production house “Yash Raj Films” and third aspect is presence of Katrina Kaif.




Though hero of film is Abhishek Bachchan but villain is taking credit of success from first installment.  Since it is series of super hit film so it will take bumper opening.  Presence of Amir Khan is giving assurance of good content. So you can image what will happen when it will release.





BUDGET: Though there is no official announcement from “Yash Raj Film” but it is suppose that it is around 115-125 crores (production cost 85-100 cr plus promotion and advertisement 20-25 crores).




PRE-RELEASE RECOVERY: Satellite right of film is suppose to be sold out at around 55-60 crores and music, video and other rights at around 10 crores.  Overall around 70 crores has been recovered excluding theatrical right.    






PREDICTION: Dhoom 3 is going to release over 4000 or more screen on home box office so opening should be around 38-40 crores but, since it is releasing on normal release day, Friday which is working day so opening should stay around 28-35 crores. Film can cross 100 crores marks in three days.




Though it is very difficult to predict any film specially these days as we have seen big budget big starrer film failed to do good business so real figure is entirely depend on audience’s mood, content and public response. Film is able to take good to excellent opening at the strength of Amir Khan’s star power  but rest of thing is depend on public. Since film is releasing on normal day so it is injustice to expect 70-100% occupancy on first day but it can be around 24-34 crores. Rest of prediction is following:-





OPENING:-  24- 35 crores

WEEKEND:- 90-120 crores

1ST WEEK:- 160-200 crores

LIFE TIME DOMESTIC:- 220-250 crores

LIFE TIME OVERSEAS:- 90-150 crores

LIFETIME WORLDWIDE:- 300- 400 crores




HIT STATUS  OF FILM

BLOCKBUSTER: - 184-190 plus

SUPER HIT:- 150-183 crores

HIT:- 131-149 crores

AVERAGE:- 100 -130 crores

FLOP:- Below 100 crores

DISASTER:- Below 85 crores.




CONCLUSION: It is projected figure of Dhoom 3, and it is predicted on the basis of production value and star value so real figure can vary. Most important factor is public response if it would be nice film can go beyond any expectation. If not recovery production cost would be difficult. 

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