Why Once Upon A Time In Mumbai Doubara postponed to 15th August

There is one question hovering in the mind of every film lovers, why release date of Once Upon A Time In Mumbai Doubara postponed to 15th August. Does Akshay Kumar scar with Shahrukh Khan?  Or something else? This kind of rumor was floating on various news Channels and website few days ago. What is actual cause? Let us find it.

Actually, job of fixing release date is producer’s job. So the fight between Balaji Telefilms and UTV Motion Pictures started when UTV announced Chennai Express’ release date. UTV played a game. They pressurized distributors and theater owner to book all screens for Chennai Express if wanted Himmatwala. 

This incident upset Ekta Kapoor. She tried to shot out this problem but UTV was not ready for any negotiation therefore She also offered a pack, “if wants Balaji Production’s film, book reasonable screen for Once Upon A Time”.

Unfortunately, their two films could not do much on box office and loss the opportunity to bargain, wherever after disastrous performance of Himmatwala UTV was also  in same position but mega success of Yeh Jawani Hai Deewani changed the game. Most of theater owner decided to go with Chennai Express.

If both films had released on 8th August then Chennai Express had got 2500-2800 screens and Once Upon A Time 1800-2000 screens.

Therefore a meeting was held between two production house and they reached at conclusion that if Once Upon A Time will release on 15th August, then, Chennai Express will leave reasonable screens in 2nd week. Now, Once Upon a Time will get 2500-2700 screens on 15th August. 

Chennai Express is very profitable position and expected to release over 3500 screens or more and it will get advantage of Eid and Independence Day holiday. In this decision Shahrukh Khan played a major role but Akshay Kumar kept him away from any controversy and prepare for damage.